“My name is Maximus Decimus Meridius.
Commander of the armies to the north.
General of the Felix Legions.
Loyal servant to the true Emperor Marcus Aurelius.
Father to a murdered son,
Husband to a murdered wife,
And I will have my vengeance in this life or the next.”
Pete Koch 
Your customers will definitely come, yet you must be somewhat flexible in regard to how they come your way.
From here it’s an easy progression to step
up to the longer routes and eventually going through extra training and
learning enough to handle the big rigs on longer routes across the country.
I have and the answers have been quite interesting.